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File: accessfees.htm
<!DOCTYPE html> <HTML lang="en"> <HEAD> <META charset="utf-8" /> <TITLE> GiftMagnet - Where Gifts Attract | Group Gifts for Canadians </TITLE> <META name="viewport" content="width=divice-width, initial-scale=1.0"> <STYLE> body { background: #FFFFFF; font-family: Helvetica, Arial, sans-serif; font-size: 14px; inline-block; overflow: auto; } h1, h2, h3 { text-align: center; padding-left: 5%; padding-right: 5%; color: #48585C; } P { padding: 2%; color: #48585C; } img { text-align: center; max-width: 100%; height: auto; width: auto; } #wrapper { margin: 0 auto; max-width: 1020px; width:98%; background: #FFFFFF; border: 1px solid #666666; border-radius: 2px; box-shadow: 0 0 10px rgba(12, 3, 25, 0.8); } #callout { width: 100%; height: auto; background: #f6f4f6; overflow: hidden; } #callout p { text-align: right; font-size: 13 px; padding: 0.1% 5% 0 0; color: #666666; } #callout p a { color: #666666; text-decoration: none; } header { width: 98%; min-height: 125 px; padding: 5px; text-align: center; } nav ul { list-style: none; margin: 0; padding-left: 50px; } nav ul li { float: left; border: 1px solid #FFFFFF; width: 33%; } nav ul li a { background: #FFFFFF; display: block; padding: 5% 12%; font-weight: normal; font-size: 12px; color: #666666; text-decoration: none; text-align: center; } nav ul li a:hover, nav ul li.active a { background-color: #ffffff; font-weight: BOLD; color: #ffcc33; } .banner img { width: 80%; border-top: 0px solid #FF3333; border-bottom: 0px solid #FF3333; } .clearfix { clear: both; } .left-col { width: 80%; float: center; font-size: 12px; margin: 5% 1% 1% 1%; } .sidebar { width: 40%; float: right; margin: 1%; text-align: center; } .therapy { float: left; margin: 0 auto; width: 100%; height: auto; padding: 1%; } .section { width: 29%; float: left; margin: 2% 2%; text-align: left; } footer { background: #666666; width: 100%; overflow: hidden; text-align: center; } footer p, footer h3 { color: #FFFFFF; } footer p a { color: #F1F0D1; text-decoration: none; outline: none; } footer a { text-decoration: none; outline: none; } ul { list-style-type: none; margin: 5%; padding: 0; } li { display: inline; } ul li img { height: 50px; } /*--------------------------------------------MEDIA!!!-----------------*/ @media screen and (max-width: 478px) { body { font-size: 13px; } } @media screen and (max-width: 740px) { nav { width: 100%; margin-bottom: 10px; } nav ul { list-style: none; margin: 0 auto; padding-left:0; } nav ul li { text-align: center; margin-left: 0 auto; width: 100%; border-top: 1px solid #878E63; border-right: 0px solid #878E63; border-bottom: 1px solid #878E63; border-left: 0px solid #878E63; } nav ul li a { padding: 8px 0; font-size: 16px; } .left-col { width: 100%; } .sidebar { width: 100%; } .section { float: right; width: 100%; margin: 0; } } </STYLE> </HEAD> <BODY> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-88247399-1', 'auto'); ga('send', 'pageview'); </script> <DIV id="wrapper"> <DIV id="callout"> </DIV> <HEADER> <BR> <A HREF="#"><img src="https://www.giftmagnet.com/contribute/photos/gm_logo.jpg" alt="GiftMagnet Logo" title="GiftMagnet Logo" width="50%" /> </A> <BR> <BR> </HEADER> <DIV class="banner"> <CENTER> <TABLE width=60%> <TR><TD> <CENTER> <h1> Why GiftMagnet is implementing an access fee to order gift card(s) for some Canadian brands?</H1> <BR> <HR> <BR> </CENTER> <B> Background </B><P> When I created GiftMagnet, I envisioned that it would make money based on reselling gift cards. I would not charge fees to setup a group gift. I would not charge people fees to contribute to a group gift. <BR><BR> For example, let's say a GiftMagnet recipient (someone who receives a group gift) orders a $100 gift card, GiftMagnet would buy that gift card from the Canadian brand (i.e. Amazon, Lululemon etc.) for $90-95. This would allow GiftMagnet to keep $5-10 as the Canadian brands would be giving GiftMagnet a sales commission for selling their gift cards. <BR><BR> The problem is that the sales commission percentages that I thought GiftMagnet would receive are much lower for <B> some (not all) </B> Canadian brands. <BR><BR> <HR> <P> <B> Examples of where Sales Commissions are much lower than expected: </B> <BR><BR> <B> Amazon: </B> GiftMagnet's sales of Amazon gift cards have dramatically increased over the years but over time, Amazon has significantly <B> reduced </B> its sales commission in recent years. Currently it is less than 1% which means that when GiftMagnet generates a $100,000 of gift card sales for Amazon, they believe that GiftMagnet deserves only $900. <BR><BR> <B>Lululemon: </B> Currently GiftMagnet makes 0% ($0) from Lululemon when GiftMagnet sells their gift cards. Despite generating tens of thousands of dollars of Lululemon gift card sales, Lululemon told me in recent month that GiftMagnet needs to reach even higher targets before GiftMagnet deserves any sales commissions. <BR><BR> <B> Mirvish Theatre, President's Choice and Shopper's Drug Mart </B> are also Canadian brands that have declined the opportunity to establish partnerships in recent months. <BR><BR> <HR> <P> <B> Continuing with the Current Gift Card Ordering Model is No Longer Possible </B> <BR><BR> As a small Canadian business, I can't keep working for these large Canadian brands for free. I am still a 1-woman show with GiftMagnet and I want to be able to invest and grow it. <BR><BR> In recent months, I sent out a survey to a large sample of GiftMagnet recipients (i.e. people who have received a GiftMagnet group gift) to get their input on 2 ordering options going forward: <BR><BR> <B>Option 1:</B> Continue offering gift card(s) like Amazon and Lululemon to GiftMagnet recipients (i.e. people that have received a GiftMagnet group gift) but charge an access fee of 5% to order one of these brands. <BR><BR> With option 1, let's say that a GiftMagnet recipient receives a group gift with a total of $200. If this recipient wanted to use their money to order a $100 gift card for Amazon, they would use $105 from their group gift amount to order it. They would receive a $100 Amazon card. The would pay a $5 access fee to GiftMagnet. <BR><BR> I also asked whether they would pay the access fee if GiftMagnet implemented it. <BR><BR> <B>Option 2: </B> Stop offering Amazon and Lululemon gift card(s) all together to GiftMagnet recipients. <BR><BR> With option 2, GiftMagnet recipients would no longer by able to use their group gift money to order Amazon or Lululemon gift cards. <BR><BR> <HR> <P> <B>Survey Results </B> <BR><BR> 62% of the survey respondents said that GiftMagnet should continue allowing recipients to order these gift cards and charge an access fee (5%). <BR><BR> 56% of the respondents said that they would pay the access fee and continue ordering gift cards like Amazon and Lululemon. <BR><BR> <HR> <P> <B>Next Steps and Changes Moving Forward </B> <BR><BR> Based on the survey feedback, I decided to move forward and implement a 5% access fee for some Canadian Brands like Amazon and Lululemon. The Canadian Revenue Agency (CRA) has also said that I will also have to charge HST on this fee. The gift card amount that you order will <B> NOT </B> be taxed, just the access fee. <BR> <BR> Please know that this has not been an easy decision for me to make. I am taking this decision knowing that I have tried very hard to prevent it. I have had numerous conversations with Amazon, Lululemon, Mirvish Theatre and Loblaw (i.e. President's Choice and Shopper's Drug Mart) over many months to try and avoid this but as a small Canadian business, it is very challenging for to change the minds of large, successful brands. <BR><BR> I will continue to check back in with these brands and see if they are open to changing their mind. Should they decide to partner with GiftMagnet in the future and provide adequate sales commissions then I will happily remove the access fees. <BR><BR> There are many Canadian brands that do want to partner with GiftMagnet so group gift recipients will still be able to order gift cards from many Canadian brands that will not involve an access fee. <BR><BR> I appreciate that paying fees is not something that you would like to do but I do hope that the information that I have provided you and the transparency behind this change helps you understand why it is necessary. <BR><BR> Should you have any questions or feedback, please submit it using the following form - <A HREF= "https://giftmagnet-feedback.paperform.co" target="_blank"> https://giftmagnet-feedback.paperform.co </A> <HR> <P> </CENTER> <BR><BR> </TD></TR> </TABLE> <BR><BR> </CENTER> </DIV> <HR> <P> </P> <FOOTER> <DIV CLASS="section"> <CENTER> <P id="contact"> </P> </DIV> <DIV CLASS="section"> <CENTER> <P> <B> Contact Us <BR> support@giftmagnet.com </P> </CENTER> </DIV> </FOOTER> </DIV> <CENTER> <P style="text-align; center; padding: 0px;">© Copyright 2024 - GiftMagnet Inc. 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