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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /> <title> Motivation Specialist</title> <link href="cyber01.css" rel="stylesheet" type="text/css" /> <style type="text/css"> <!-- body { margin-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; } a:link { text-decoration: none; } a:visited { text-decoration: none; } a:hover { text-decoration: underline; } a:active { text-decoration: none; } .style1 {font-size: 12px} --> </style> <script type="text/JavaScript"> <!-- function MM_preloadImages() { //v3.0 var d=document; if(d.images){ if(!d.MM_p) d.MM_p=new Array(); var i,j=d.MM_p.length,a=MM_preloadImages.arguments; for(i=0; i<a.length; i++) if (a[i].indexOf("#")!=0){ d.MM_p[j]=new Image; d.MM_p[j++].src=a[i];}} } function MM_swapImgRestore() { //v3.0 var i,x,a=document.MM_sr; for(i=0;a&&i<a.length&&(x=a[i])&&x.oSrc;i++) x.src=x.oSrc; } function MM_findObj(n, d) { //v4.01 var p,i,x; if(!d) d=document; if((p=n.indexOf("?"))>0&&parent.frames.length) { d=parent.frames[n.substring(p+1)].document; n=n.substring(0,p);} if(!(x=d[n])&&d.all) x=d.all[n]; for (i=0;!x&&i<d.forms.length;i++) x=d.forms[i][n]; for(i=0;!x&&d.layers&&i<d.layers.length;i++) x=MM_findObj(n,d.layers[i].document); if(!x && d.getElementById) x=d.getElementById(n); return x; } function MM_swapImage() { //v3.0 var i,j=0,x,a=MM_swapImage.arguments; document.MM_sr=new Array; for(i=0;i<(a.length-2);i+=3) if ((x=MM_findObj(a[i]))!=null){document.MM_sr[j++]=x; if(!x.oSrc) x.oSrc=x.src; x.src=a[i+2];} } //--> </script> </head> <body onload="MM_preloadImages('button01a.jpg','button02a.jpg')"> <div align="center" class="header"><img src="header.jpg" alt="header" width="827" height="118" /></div> <div align="center" class="topnav"><!-- #BeginLibraryItem "/Library/nav.lbi" --><a href="index.html">Home</a> • <a href="about.html">About Us</a> <a href="career.html">Career</a> • <a href="finance.html">Finance </a> • <a href="homebus.html">Home Business </a> • <a href="invest.html">Investment</a> • <a href="leverage.html">Leveraging</a> • <a href="real.html">Real Estate </a><!-- #EndLibraryItem --></div> <div class="buttons" align="center"> <a href="http://www.integrityyellowpages.com/reps.html" target="_blank"><img src="button01.jpg" name="bus" border="0" id="bus" onmouseover="MM_swapImage('bus','','button01a.jpg',1)" onmouseout="MM_swapImgRestore()" /></a> <a href="http://www.integrityyellowpages.com/reps.html" target="_blank"><img src="button02.jpg" name="rep" width="150" height="25" border="0" id="rep" onmouseover="MM_swapImage('rep','','button02a.jpg',1)" onmouseout="MM_swapImgRestore()" /></a></div> <div class="main"> <div class="content"> <p><strong>Investment </strong></p> <p><span class="style1"><strong>IMPORTANT: If you're looking for specific advice on picking domains that are going to make your fortune, you won't find it on this site. This is an information resource, not an investment advisory service. With that out of the way, let's proceed...</strong> <br /> An essential adjunct to this investment guide is the article "<a href="http://www.igoldrush.com/feata1.htm" target="valuations">A Long Hard Look at Domain Name Valuations</a>", at igoldRush.com, which paints a realistic picture of the market for domain names, and the changing playing field that domain name owners find themselves facing compared even to just a couple of years ago.<br /> If you're considering purchasing domain names for investment (either in the form of new registrations, or on the secondary resale market), it's important to focus on how you're actually going to make money from your portfolio of domains.<br /> Without a clear up-front vision of the "path to liquidity" for your domain investments, it's better to stay out of the investment side of the business entirely.<br /> Remember, a domain name that is gathering virtual dust (i.e. that's not generating traffic or sales inquiries) is worth nothing at all - in fact, it has a negative worth since you'll be required to pay a renewal fee every year to maintain the registration (and hence control over the domain.) But if you consider affiliation or a leasing to own program you may be better off.<br /> On the other hand, if you can find ways to generate revenue from a domain name even while you're waiting to unlock much greater value from it through a sales or leasing transaction, you're in a much stronger position. As long as a domain name pays for its own upkeep (i.e. monetizing or webnetizing) over the course of a year, there's nothing (in theory) to stop you holding on to it indefinitely.<br /> When considering purchasing domain names for investment (whether new registrations or purchases made in the secondary market), it's important to focus on <strong>how</strong> you're actually going to <strong>make money</strong> from your portfolio of domains.<br /> We're getting a little ahead of ourselves here, since we first need to understand some of the other main risks inherent in domain name investments. To this end, the next section, "<a href="http://www.igoldrush.com/investment1.htm">Similarities and differences between stocks and domains</a>" looks at how stocks and domains are traded, and what parallels can be drawn between the mechanisms of the stock market and the domain name resale industry.</span></p> <p class="style1"><strong>Similarities and differences between stocks and domains</strong></p> <p class="style1">There are a number of parallels that can be drawn between investing in domain names and investing in the stock market. You can make money from stocks by buying low and selling high, and by pocketing the dividend (if any) paid out on the stock you own during the time you own it.<br /> Similarly, the primary profit in most domain name invesments will be unlocked at the time the domain is sold or leased - even a relatively minor transaction can yield several thousand % profit (after all, at $10 a registration in the case of a new domain, there's a lot of upside even on smaller transactions). At the same time, if the domain name is receiving even a modest stream of targeted traffic, this can be harnessed and turned into an ongoing revenue stream while you wait to complete a transaction for the domain (essentially, this is the "domain dividend" of owning that domain...)<br /> There are also a number of significant differences between stocks and domain names. For instance, there is a well-established market for stocks with firm prices agreed upon by a large number of players - a liquid market in which stocks can generally be bought and sold at any time. The domain name market is far more nebulous, with many players and few rules - and it is a highly illiquid market with no guarantees that a particular domain name can sell in any given timeframe... or indeed, at all.<br /> The following table compares and contrasts the major features of the stock and domain markets. If you're of a nervous disposition, it can make pretty grim reading!</p> <table border="0" cellspacing="1" cellpadding="0" width="104%"> <tr> <td width="48%" class="style1"><p align="center"><strong>STOCKS</strong></p></td> <td width="50%" class="style1"><p align="center"><strong>DOMAINS</strong></p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>You can make money from stocks by buying low and selling high</p></td> <td width="50%" valign="top" class="style1"><p>You can make money from domains by buying low and selling high</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>You can make money by receiving dividends (if any) on the stocks you own during the time you own them</p></td> <td width="50%" valign="top" class="style1"><p>You can make money from the traffic (if any) arriving at that domain during the time that you own it</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>A single share of stock is generally affordable (though some stocks can cost thousands of dollars)</p></td> <td width="50%" valign="top" class="style1"><p>A single domain is generally affordable (though some domains can cost thousands of dollars on the secondary market)</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>All stocks of a given company of a particular class are identical and treated the same by the market</p></td> <td width="50%" valign="top" class="style1"><p>All domain names are UNIQUE</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>There are generally costs associated with the buying and selling of stock</p></td> <td width="50%" valign="top" class="style1"><p>There are generally costs associated with the buying or selling of domains</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>There is generally no cost associated with the ongoing ownership of a particular stock</p></td> <td width="50%" valign="top" class="style1"><p>There is an annual maintenance fee payable on each domain name</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>There is generally a highly liquid secondary market in any given stock (at any time, most stocks can be bought or sold within minutes if the market is open)</p></td> <td width="50%" valign="top" class="style1"><p>The domain name market is highly illiquid - it may take months or years to sell or lease a particular domain... and that's if it sells at all!</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>Except in the rare case of a company going bankrupt, stock in a particular company always retains <em>some</em> value</p></td> <td width="50%" valign="top" class="style1"><p>Unless a domain can be sold or is producing traffic that can be monetized, it has <em>zero value</em></p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>There is a very well established market for trading stock, with defined players and clear procedures</p></td> <td width="50%" valign="top" class="style1"><p>There is a very chaotic market for domain names, with many players each with conflicting systems and procedures</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>You know the exact value of your stock portfolio at any one time</p></td> <td width="50%" valign="top" class="style1"><p>You have no idea of the value of your domain name portfolio at any one time</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>There is a vast pool of historical data available on transactions in any particular stock</p></td> <td width="50%" valign="top" class="style1"><p>There is no historic data available on transactions for 99.99% of domains (since they have never been resold) and there is very patchy data on <em>any</em> domain name sales</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>All players in the stock market (buyers and sellers active at any particular moment in time) agree very closely on the value of a particular stock</p></td> <td width="50%" valign="top" class="style1"><p>There is no definite value to any domain name - its value is whatever price can be established between buyer and seller at the time of a transaction</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>By diversifying, it's relatively hard to lose ALL your money in the stock market if you're purchasing ordinary stock</p></td> <td width="50%" valign="top" class="style1"><p>Even if you diversify, it's relatively easy to lose ALL your money on domain name investments if you purchase the wrong domains</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>It's very rare to be able to pick stocks that will bring a twenty-fold+ return on investment in a reasonably short timeframe</p></td> <td width="50%" valign="top" class="style1"><p>If a domain name sells <em>at all</em>, it is quite common to be able to make back 20-times+ the initial registration cost of that domain</p></td> </tr> <tr> <td width="48%" valign="top" class="style1"><p>You can easily cash out of the stock market at any time (though you may of course have to suffer losses in doing so)</p></td> <td width="50%" valign="top" class="style1"><p>It is very, very difficult to liquidate a large domain portfolio in a hurry - most domains will simply fail to find buyers at <em>any</em> price.</p></td> </tr> </table> <p class="style1">By now, you should have noticed a pattern emerging. Stocks, while by no means a safe investment, are very low risk when compared to domain name investments.<br /> <strong>Domain name investments are ultra-high risk, with the potential of a very high return on investment for the right domains (if a buyer can be found) and the prospect of losing the entire value of the investment on the downside.</strong><br /> <strong>The latter scenario is BY FAR the more common one - most people buying domain names to resell end up losing much or all of the money they invested.</strong><br /> While the ultimate goal for a domain name investor is likely to be a high-ticket sale or lucrative leasing agreement, the downside is that domains cost real money to maintain. Each additional domain in an investor's portfolio adds $10-12 to the total maintenance bill due each year.<br /> At face value, a $10 annual fee is hardly going to trouble a serious investor - but for a domain portfolio consisting of several hundred domains, the total fixed costs balloon to mid-$4 figures a year.<br /> This hefty fee creates a significant "renewal hole" that has to be bridged for an investor to even maintain parity, let alone make any kind of profit from their domain portfolio. For example, the portfolio of a domain investor with 250 domains must generate $2,500 a year (assuming renewals at $10 each) every year just to pay the renewal fee for all those domains. This is beginning to sound like the Red Queen in Alice in Wonderland... you have to run as fast as you can just to keep up!<br /> It therefore pays to squeeze every drop of revenue out of a domain portfolio, even while hanging on and waiting for that big sale.<br /> There are 2 main ways to derive an income from a portfolio of domain names, assuming that they get at least a minimum of traffic. This traffic might be in the form of typeins - people typing www.DOMAIN.com into their browsers to see what's there - or from old links, in the case of domains that used to be websites before they expired.<br /> <strong>1) Affiliate Programs</strong><br /> If you have domain names that are getting even a handful of visitors a day, and you can work out exactly what those visitors might be looking for, then affiliate programs are likely to be the easiest way to earn some money from the domains.<br /> For example, if you have the domain MagazineSubscriptions.com, then every day you might find that a few people type the domain into their browser to see what happens. By signing up for an appropriate affiliate program LINK, and redirecting the traffic straight to it, you can capitalize on this traffic by turning highly-targeted visitors into buyers.<br /> When you're looking for appropriate affiliate programs to join, you should consider the major affiliate networks such as <a href="http://www.cj.com/">Commission Junction</a>, <a href="http://www.linkshare.com/">LinkShare</a>, <a href="http://www.shareasale.com/">ShareASale</a> and <a href="http://www.fineclicks.com/">FineClicks</a>.<br /> <strong>2) Pay per click search engines and bulk traffic aggregators</strong><br /> If you have more general traffic - or traffic that is not immediately commercial - you can send it to pay-per-click search engines and bulk traffic aggregators (sites that specialize in taking in large quantities of untargeted visitors and matching them up with useful sponsored links)<br /> Pay per click search engines will typically offer a bounty of a few cents for every visitor that visits their "landing page" (a special page populated by popular search terms) and then clicks on a link. Some PPC search engines pay a flat fee per click; others pay a percentage of the revenue they receive for each visit. Some examples of PPC search engines are <a href="http://www.7search.com/">7Search.com</a> and <a href="http://www.search123.com/">Search123.com</a>.<br /> Bulk traffic aggregators operate in a similar way to PPC search engines, in that they take unfocused traffic and try to shoehorn it into commercial interest categories that PAY. Many of these services have been established specifically to handle the needs of people with large portfolios of domain names, since they offer additional services such as the ability to add a "Domain for Sale" notice or personalized greeting on the landing page, something that PPC search engines generally lack. Examples of bulk traffic aggregators include <a href="http://www.trafficz.com/">Trafficz.com</a> and <a href="http://www.namerenters.com/">NameRenters.com</a>.<br /> <strong>The importance of the "domain dividend"</strong><br /> The revenue that can be generated from dormant domains (domains awaiting a buyer, and not pointed at an existing site) using PPC/bulk traffic services and affiliate programs is the domain world's equivalent of the dividend that stockholders receive on the stocks in their portfolio.<br /> A revenue of just $0.01 a day per domain adds up to be $3.65 per domain per year. This would effectively cut the "renewal hole" on a portfolio of 250 domains by over $900 a year - real money that never had to leave the domain investor's pocket!<br /> In other words, it's worth setting up some method of income generation to monetize domains with even trivial amounts of traffic - a targeted affiliate program might generate $0.01 a day (on average) from just ONE daily visitor!<br /> Before we leave the topic of domain investment, we'll take a look at some of the <a href="http://www.igoldrush.com/investment3.htm">pitfalls lying in wait for novice investors</a>. Next section of this mini-guide, <a href="http://www.igoldrush.com/investment2.htm">Monetizing your domain name portfolio</a>, will provide some pointers that will help you stay cash-positive even as you build up your investment in domain names.<br /> <strong>Common pitfalls of the novice investor</strong> <br /> Since every domain name transaction is by definition unique, it's hard to give advice that will be germane to a specific deal. Here are some general pointers that should help novice investors tiptoe around some of the pitfalls of domain investing.<br /> <strong>1. There's always a bigger fish in the sea...</strong><br /> The scenario: a potential buyer emails you what appears to be an almost insultingly low offer for a domain name in your portfolio (e.g. $50.) It must be very tempting to simply delete the offer, or to fire back a terse email saying "The minimum offer on this name is $x thousand" - after all, a buyer with deeper pockets is bound to come along sooner or later... or later... or later!<br /> Before rejecting any offer, no matter how insignificant it may seem, think about the answers to the following questions:-<br /> A) How long have you owned the domain?<br /> B) During that time, how many offers have you received on it?<br /> C) How much was the highest offer for?<br /> D) How frequently do you get offers on that domain?<br /> You may see the transaction in a different light once you've had a chance to consider the fuller picture. For instance, a domain that you have owned for 3 years and which has received no unsolicited offers before now is hardly a hot sales proposition. Perhaps it's worth taking the $50 (or trying to squeeze the transaction up to $100 or so) and writing off that particular investment with a narrow profit margin.<br /> <strong>2. Yearning for offers past...</strong><br /> Domain name offers are discrete events. In other words, an offer made by one party has no influence on the likelihood of receiving offers from other parties!<br /> A common trap that many domain investors fall into is the assumption that a given offer will automatically repeat itself. For instance, a domain may have received an offer of $2,000 18 months ago, yet here's a potential buyer offering just $500. The problem is that the market 18 months ago was completely different from the market now and the market in 18 months will be different again. Holding on for an ever-higher offer when the grass is getting less green in the domain name field with every passing day is not particularly advisable.<br /> <strong>3. Domains don't generally sell themselves...</strong><br /> It's a typical novice mistake: "I'll register a few domains, and buyers will be lining up to buy them off me."<br /> For starters, they won't - real life just isn't that simple. But an equally fundamental point is this: how are they going to know the domain name is for sale? Novices don't do anything with their domains, leaving them unresolving (not pointing to anything) or pointing to the homepage of the registrar they used to buy it.<br /> It takes just a few minutes to put together a simple one-page site saying that a particular domain name is for sale. That way, people typing in the domain to see what is there will know it's available on the secondary market. Of course, you can also incorporate affiliate links and PPC search engine links on that page to monetize the traffic.<br /> <strong>4. Sorry, there's nobody at home...</strong><br /> When you register a domain name with the intent to resell it later, it's essential to make it as easy as possible for potential buyers to get in touch with you. That's why the information you enter in the domain's whois record is so important - if you enter an incorrect telephone number or an email address you never check, you will never hear from the majority of buyers. Unless you own the next "business.com", buyers are generally not going to make more than a token effort to contact a hard-to-find domain name owner.<br /> <strong>5. At least I'm back where I started...</strong><br /> If you feel a sense of satisfaction (even relief) when you manage to sell just enough domains in a given year to pay for the renewals on the rest of your portfolio, think again.<br /> What are you actually saying? "I went to all the trouble and effort of doing all these domain deals, and at the end of the day I made no money." Sounds less impressive when you see it that way - it's not exactly an exciting business proposition!<br /> On the other hand, if it's coming up to renewal time and the sale of one of your favorite names at what you perceive to be a bargain price would pay for the renewals on your other names (in other words, you're minus for the year) then don't hesitate - sell!<br /> <strong>6. Two times a large sum of money is a larger sum of money...</strong><br /> Be very careful about overpaying for domains. If the logic behind a prospective purchase on the secondary market goes something like this "Here's a domain that's selling for $500 - I'm pretty confident I could get $1,000 for it!" then leave your wallet in your pocket and walk away from the deal.<br /> Domains are such an incredibly hard sell that there has to be a clear profit margin of many multiples of your original investment, in the case of secondary purchases at least (if you're registering new domains, you lost $10 per name if you bet wrong - no big deal). So you need to hunt for the real hidden gems: the $500 name that should fetch $5,000 or more... (or the $200 name that should fetch $1,000 or more, etc.)<br /> The higher the potential margin that comes built into the deal, the more you can allow yourself to experiment, diversify and make mistakes. If the best you can do is double your money on a domain name sale, this means that you have to sell <em>half of your entire portfolio</em> just to be back at square one!<br /> <strong>7. You take the high road, and I'll take the low road...</strong><br /> There is no "rule" dictating how investors should set out to make money from domain names. Some people content themselves with scooping up large numbers of new domain registrations, and counting on their skills in selecting marketable names to eke out a small average profit per name (e.g. registering names for $10 that will sell for $50). Other investors hold out for larger prizes, with the potential of greater payoffs. Both ways are right - and anything in between as well!<br /> <strong>8. NEVER "bet" money you don't have...</strong><br /> Time to put the wit aside. It's incredibly important that you don't get trapped into a cycle of essentially "betting" that the next domain name registration will wipe out your losses. Many people have become trapped in a vicious circle of registrations, gradually sinking further and further into debt as the sum needed to wipe out the expenses they've incurred so far grows larger and larger.<br /> <strong>In short, only ever invest in domains money that you can AFFORD TO LOSE.</strong> For every success story, there are dozens of people who have lost money betting on domain names - often significant amounts of money.<br /> Here's hoping that fortune will treat you kindly... good luck!</p> </div> <div class="col04"> <script type="text/javascript"><!-- google_ad_client = "pub-7249223899212011"; google_ad_width = 160; google_ad_height = 600; google_ad_format = "160x600_as"; google_ad_type = "text_image"; google_ad_channel = ""; google_color_border = "000000"; google_color_bg = "FFFFFF"; google_color_link = "0000FF"; google_color_text = "000000"; google_color_url = "008000"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </div> <br /> <br /> <div class="copy" align="center"> © 2006 Cyber Factor</div> </body> </html>
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